Noop Life
Discount Code
Swedish nootropics and performance supplements — Lion’s Mane, Ashwagandha, NAD+, and more — built for people who take their cognitive and physical performance seriously.
REVEAL CODE & SAVE
If you have spent any time in the nootropics space, you know the problem: every brand claims their formula is the cleanest, most bioavailable, most scientifically backed stack on the market. Most of them are selling you a proprietary blend with underdosed actives and a label full of marketing language that means nothing. You buy a bottle, feel nothing after three weeks, and move on to the next brand that promises the same thing.
Noop Life is a Stockholm-based supplement brand that takes a different approach. Their product line is built around a simple philosophy: supplements are tools, not magic. They carry their own-brand nootropics — Lion’s Mane, Ashwagandha, NAD+, Fadogia Agrestis — alongside curated third-party products from Swanson and Sportlab. The ingredient lists are straightforward. The pricing is competitive for the Scandinavian market. And they ship to over 40 countries from Sweden.
The affiliate link below connects directly to Noop Life’s store. Free shipping applies automatically on orders over 500 kr. No code to copy, no hoops to jump through.
The Verdict: A Solid Nootropics Brand for Serious Buyers — With One Caveat
Noop Life delivers what it promises: clean, straightforward supplements at competitive prices from a registered Swedish company. The own-brand nootropics — Lion’s Mane, Ashwagandha, NAD+, Fadogia Agrestis — are priced at 299 kr each (roughly $28), which is fair for the category. The Blueprint Protocol Bundle at 4,325 kr (down from 6,179 kr) is where the real value shows up if you are building a full longevity stack. The caveat: this is a growing brand without the review volume of established players like Onnit or Momentous. You are evaluating based on ingredient transparency and brand philosophy rather than thousands of community reviews. For buyers who know what they are looking for in a nootropic stack, that is a reasonable trade. For buyers who need social proof before committing, the risk is real.
The Pros:
- Registered Swedish company with public address and org number — not an anonymous dropshipper
- Own-brand nootropics with transparent ingredient naming — Lion’s Mane, Ashwagandha, NAD+, Fadogia Agrestis at 299 kr each
- 92-product catalog covering nootropics, longevity, sleep, training, and hormonal health
- Blueprint Protocol Bundle offers genuine bundle savings — 4,325 kr vs. 6,179 kr individual pricing
- Ships to 40+ countries with free shipping over 500 kr — accessible for European buyers
- Longevity-focused positioning with NAD+ and adaptogen stacks that align with current biohacking research
The Cons & The “Ugly” Truth:
- Limited public review history — newer brand without the community validation of established supplement companies
- No verified public coupon code — discount applies via affiliate link rather than a copyable promo code
- Commission rate and cookie window not publicly disclosed — standard for Uppromote-based programs
🛡️ Verified by ProductInsight Team | Last Checked:
Noop Life is a Swedish supplement brand headquartered in Stockholm, operating as Noop Life Jansson Properties Ockelbo AB (Org nr. 559169-0390). They run a Shopify store with 92 products spanning nootropics, longevity supplements, training nutrition, sleep support, and hormonal health. Their own-brand products — the Noop-labeled line — sit at 299 kr each for most capsule products, with NAD+ at 599 kr and Creatine Monohydrate at 239 kr. They also carry curated third-party products from Swanson and Sportlab, which fills out the catalog with established formulations at competitive price points.
The brand’s positioning centers on the biohacking and longevity space. Their flagship own-brand products — Lion’s Mane for cognitive function, Ashwagandha for stress and sleep, NAD+ for cellular energy and longevity, Fadogia Agrestis for testosterone and athletic performance — map directly to the protocols popularized by researchers like Andrew Huberman and David Sinclair. The Blueprint Protocol Bundle, named after Bryan Johnson’s Blueprint longevity protocol, signals clearly who they are building for: people who treat their health optimization as a serious, data-driven practice.
Comparison: Noop Life vs Competitors
| Store | Price (Lion’s Mane) | Own Brand | Ships EU | Longevity Focus |
|---|---|---|---|---|
| Noop Life | ~299 kr ($28) | Yes — Noop-branded | Yes — 40+ countries | Strong — NAD+, Blueprint Bundle |
| Onnit | ~$35 USD | Yes — Alpha Brain | Limited | Moderate |
| Momentous | ~$45 USD | Yes | Limited | Moderate |
| Swanson (direct) | ~$15 USD | Yes | Yes | Limited |
Product Quality & Ingredient Transparency
The Noop-branded products list their active ingredients by name on each product page — no proprietary blend language, no vague complex labels. Lion’s Mane is listed as Lion’s Mane mushroom extract. Ashwagandha is listed as Ashwagandha root extract. Fadogia Agrestis is listed by its botanical name. This is the baseline standard for a supplement brand that takes ingredient transparency seriously, and Noop Life meets it. What you do not get — yet — is third-party testing certificates or COA (Certificate of Analysis) documentation publicly displayed on product pages. For buyers who require that level of verification before purchasing, that is a gap worth noting.
The third-party products they carry — Swanson and Sportlab — are established brands with longer track records. Swanson in particular has been in the supplement industry since 1969 and publishes COAs on request. Carrying Swanson products alongside their own-brand line gives Noop Life catalog depth while the own-brand line builds its reputation. For a buyer who wants to try Noop Life’s own formulations alongside a proven brand like Swanson’s L-Theanine or CoQ10, the catalog structure makes that easy.
Price vs. Value — Is Noop Life Worth It?
At 299 kr per bottle (roughly $28 USD at current exchange rates), Noop Life’s own-brand nootropics sit in the mid-tier of the supplement market. You are paying more than you would for a generic Amazon brand, and less than you would for premium US brands like Momentous or Thorne. The NAD+ at 599 kr ($57) is competitive — NMN and NR supplements from established US brands typically run $40–80 for comparable dosing. The Creatine Monohydrate at 239 kr ($23) for 300g is slightly above commodity pricing but reasonable for a branded product.
The Blueprint Protocol Bundle is where the math gets interesting. At 4,325 kr versus 6,179 kr individual pricing, you are saving 1,854 kr — roughly 30% — on a full longevity stack. If you are already planning to buy multiple products, the bundle is the obvious choice. For single-product buyers, the 299 kr price point is accessible enough that trying one product carries minimal financial risk. Free shipping over 500 kr means a two-product order ships free, which makes the math even easier.
- Click the Noop Life link below — it opens in a new tab.
****** - Visit Noop Life via the link below — your deal applies automatically at checkout.
- Verify the final price and confirm free shipping if your order is over 500 kr.
Ready to Shop Noop Life?
Deal applied automatically — free shipping on orders over 500 kr
Shop Noop Life NowDeal verified by ProductInsight — May 2026